Our underlying goal is to preserve and promote the art of hand block printing. Origin pink is a small business that creates sustainable handmade clothing, using Eco friendly and low impact material.

One salient reason for the use of natural colors is to make sure that the artists are not exposed...

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The prints that we create for you are visualized by the designer who sketch the designs on a paper. These sketches are then taken up by our artisans meticulously who carve intricate yet beauteous patterns on the wooden blocks. Once the block is carved its dipped in the oil for hours to get it ready for printing.

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The significance of colors in our clothes is quite awe-inspiring how a blend of pigments ,in turn, augments the fabric and gives it an identity. Choosing the right hues from natural sources is where our artisans put a lot of efforts. A combination of naturally found elements (hydrate of lime, natural gum, jaggery, turmeric powder, black stone, red stone, alum, alizarin)...

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One may ponder as to what makes Hand block Printing special? Why should I go for it a slow fashion in these modern times of fast changing fashion? The answer to such questions will be understood once the process is unfolded....

The printing process is carried out with utmost fidelity and takes hours of devotion

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In this new age, we’re all caught up in our lives and often fail to comprehend the value of rich heritage. We’re inclined towards mass-produced items when it comes to fashion and have somewhere failed to appreciate the beauty that lies in handmade garments.

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